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Big Pharma Companies Doing Social Media Well

We had a look at Big Pharma's most prominent Twitter accounts to see who is doing well, and what they are doing.

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Why Attend CPhI?

8 reasons to attend this year’s CPhI Worldwide.

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Pharmaceutical Marketing and the Invention of the Medical Consumer

A look at Kalman Applbaum’s famed essay on choice, ethics, pharmaceutical marketing and the "new medical consumer."

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5 Things to do at CPhI Worldwide 2019 in Frankfurt

Five things to do and must-attend events of CPhI Worldwide to make the most of the pharmaceutical industry's biggest gathering.

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Questions to Ask Your Next Pharma Marketing Agency

Before hiring and working with a marketing or advertising agency, there are several questions to put forward that determine suitability.

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Micro-Moments and The Pharma Customer Journey

Being customer-centric means meticulously being there throughout the customer journey. But this journey in B2B pharma changes per customer.

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Digital Safety & Security and How to Stay Protected Online

There is an aspect of our digital lives that often goes ignored: Security and safety.

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What Are The Benefits of HubSpot?

Something a little different for this post. Let's turn our attention to HubSpot.

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Social Selling

Social selling: A fresh outlook on building relationships with prospects on social media to sell your products.

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Pharma Product Differentiation: Types, Sources and Approaches

Product differentiation strategies have long been employed within pharma organisations to sustain market competitiveness. But more is now required.

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