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HubSpot Marketing Features for Pharma Marketers

A deep dive into HubSpot's marketing and sales features. Finances Online, amongst many other review sites, state that HubSpot is the no.1

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The Science of Split Testing

The split test, or as it's commonly referred to, the A/B test, is essentially an experiment where two or more variants of a page are shown to

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20 Ways to Build Trust With Your Website Visitors

Trust is the pillar of all business relationships. 

As buyers of products, we only need to look at our own browsing and buying behaviours to

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Pharmaceutical Marketing Challenges

An industry with advanced techniques, patented products, generic/brand medications and medical devices is always going to bring with it

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ABM: The Tactics in B2B Life Sciences and Pharma

An ITSMA survey found that over 80% of marketers who measure ROI say that account-based marketing (ABM) initiatives outperform other marketing

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7 Marketing Books for Scientific Marketers

Navigating the marketing landscape can be difficult. If it’s not gridlocked, it's full of roadblocks with an abundance of routes to a given

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The Battle for Attention: Print vs Digital

Comparing print to digital is common. You see it often, where digitally focused advocates predict the end of print and traditional practitioners

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Securing, Organising and Publishing Collaborative Content

Collaborative content occurs when two brands, with common characteristics, co-create content where the outcome of the content is mutually

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An Account-Based Marketing (ABM) Guide for B2B Marketers

"Account-based marketing" has recently increased in popularity within the B2B marketing world. But it is far from a new concept.

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Is Twitter a Suitable B2B Platform?

Twitter can be seen as predominantly a B2C social media marketing platform but as much as 75% of businesses use Twitter as a marketing tool. 

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