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Chris Lawson

Chris Lawson
Chris Lawson is a co-founder and director of Orientation Marketing. Chris has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM. Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn't in technical B2B marketing, keeping ahead of the curve when it comes to modern, innovative marketing methodology.
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Recent Posts

What Are The Benefits of HubSpot?

Something a little different for this post. Let's turn our attention to HubSpot.

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Effective B2B Webinar Marketing

How to manage, promote and run a B2B webinar and ensure you achieve maximum ROI.

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Benefits of Working with a Specialist Marketing Agency

It’s an age-old conundrum: Do you scale up your in-house marketing and communications team or do you partner with a specialist marketing agency to

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Pharmaceutical Marketing Ethics

The pharmaceutical industry is highly competitive. In competitive environments, marketing becomes a critical component of the organisation.

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Pharmaceutical Marketing Challenges

An industry with advanced techniques, patented products, generic/brand medications and medical devices is always going to bring with it

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5 Alternatives to Email Marketing (That Are Not Affected by GDPR)

Most pharmaceutical industry marketers we speak to understand that the stringent GDPR regulations have meant the growing email databases has

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The What, Why, When and How of Sponsored Content

Sponsored content has to hold sufficient value to the consumer to be deemed content marketing. Too many organisations try to pass off sales

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Strategies and Tactics for Event Marketing Success

Events, conferences and trade shows are immensely popular in the science, chemical and healthcare sectors. They provide an opportunity for

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20 Ways to Increase Subscriber Sign Ups

Ask any science marketing professional: “How easy is it to increase the number of email sign-ups and newsletter subscriber lists?” and the most

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Paid Media, Owned Media or Earned Media?

Paid media, owned media or earned media: Which should you adopt?

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