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Gareth Pickering

Gareth Pickering
Gareth is co-founder and Director at Orientation Marketing. Gareth has worked for over 17 years in publishing, across global organisations such as UBM, Reed Elsevier and Advanstar as well as small independent publishers such as Rapid News. Gareth specialised on the med-tech and analytical chemistry titles, launching the Medical Plastics News magazine in 2012. His in-depth knowledge of the B2B media landscape allows a unique insight into media planning, media buying across multi-channel media campaigns.
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Recent Posts

Micro-Moments and The Pharma Customer Journey

Being customer-centric means meticulously being there throughout the customer journey. But this journey in B2B pharma changes per customer.

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Pharma Product Differentiation: Types, Sources and Approaches

Product differentiation strategies have long been employed within pharma organisations to sustain market competitiveness. But more is now required.

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Examining Your Current Media Plan (How to Conduct a Situational Audit)

A look at how to review your current media plan and determine if you are on track to reach your objectives.

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How to Communicate a Scientific Product Launch

McKinsey state that 50% of product launches don’t hit their targets. Usually the reason for this is that all the marketing and communications

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The Science of Split Testing

The split test, or as it's commonly referred to, the A/B test, is essentially an experiment where two or more variants of a page are shown to

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The Battle for Attention: Print vs Digital

Comparing print to digital is common. You see it often, where digitally focused advocates predict the end of print and traditional practitioners

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Securing, Organising and Publishing Collaborative Content

Collaborative content occurs when two brands, with common characteristics, co-create content where the outcome of the content is mutually

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Strategies For Successful Media Planning

Media planning (and buying) is possibly the most important task for any marketer in the pharmaceutical and life sciences industries. Getting it

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Are Banner Ads Effective in the Science Sectors?

Banner advertising is one of the most common forms of digital advertising within the science and pharma publishing industry. They play an

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A Blueprint For Strategic Sales Outreach

One aspect of sales and new business (even B2B marketing) that never changes is that the constant need to conduct outreach activities. 

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